You’re about to buy a newly constructed home. How do you make sure it suits you well? And how to get the best deal? And what interior design will you go for? Get the answers to these and many other questions at Homestudios, BAM’s new experience centre. A true ecosystem of building trade partners, where you’ll find everything you need in a one-stop shop. DST was responsible for its concept, design and build, together with strategic partners.


BAM and over twenty partners aim to inspire future home owners with Homestudios. They’d also like to facilitate them to personalise their homes, and to do their interior decorating. Homestudios takes you on a journey. From your first orientation on the market, right up to the moment you’ll receive the keys to your new home. With always the right expert at the right moment. Homestudios, in short, helps you make your new house into your new home.

Online preview

This journey begins online, in My Homestudios. As a prospective home buyer you’ll get an online preview. As soon as you have found the home of your choice – congratulations! – you’ll have access to a personalised online account. This is an easy and accessible overview of all options and relevant information. 24/7, regardless of your location.

Personal home coach

Time has come for your visit to Homestudios, by invitation. This is where you’ll go through five studios, guided by your personal home coach, working on your new home in an interactive five-step programme. Explore your options, from extension to kitchen units, and from lighting to furniture. You’ll be amazed at what options are eligible for finance, too, thanks to some smart solutions.

Five steps

Homestudios offers five studios for its visitors, that take them through their personalised home journey.

1. Personal creation studio. Welcome at Homestudios! And excuse us for barraging you with questions, in order to make your journey as personal as possible. This studio is also where you’ll return after completing the Knowledge Studio, Inspiration Studio and the Cooking Studio, to ‘build’ your new home.

2. Knowledge studio. This is where you’ll get insight into the laws of interior, exterior and decorating. You’ll discover what to look for, how to look, and how to make even better choices for the build, finish and decoration of your home. This is also where you’ll find a basic home shell detailing all structural options.

3. Inspiration studio. Eleven life-sized fully decorated houses highlight BAM’s eleven home styles. A rich source of inspiration when it comes to choosing lighting and decoration.

4. Cooking studio. Under the watchful eye of a chef you’ll discover what choice of kitchen suits your needs. We’ll also cook you lunch as a bonus.

5. 3D-studio. This is where you’re shown the results of your visit to Homestudios. We’ll visualise all of your choices on structure, finish and decoration. It’s like you’re already walking around in your new home!

Personal and high-tech

Homestudios builds on a combination of its personal home coaches and high-tech visualisation means. You’re able to store any choice, information or note on a tablet you’ll receive when arriving at Homestudios. This enables you to review all information afterwards from the comfort of your own home.


The opening of Homestudios marks a leap forward in customer service. Where customers used to make choices based on technical drawings and samples alone, they are now offered maximal support with looks, feels, smells and experience. A complete home experience even before their new houses are built, with professional coaching. For BAM this results in more efficient home sales, higher customer satisfaction and simplified sales for additional works. The majority of customers for instance buy their kitchen at Homestudios. That’s not even counting the spin-off and publicity for the brand. Word of mouth is a powerful advertising channel for prospective buyers.

Floriade Expo 2022

Floriade is the world-renowned horticultural exposition held every ten years in the Netherlands. Floriade Expo 2022 takes place in Almere. Its organization asked DST for the concept and design for its visitor centre, which we built in partnership with Hypsos.

Long tradition

Goal was to not just show visitors around in the making of Floraide Expo 2022, but also highlighting the decades-long tradition of Dutch world horticultural expo’s. In a way that both matched Floriade Expo 2022’s strategic and sustainability goals.

Work in progress

The concept DST developed for the visitor centre, was Work in Progress. A raw, flexible style that allows Floriade employees to update the centre themselves. And that incorporated local suppliers’ capabilities to work with repurposed materials and furniture.


Together with Floriade volunteers, DST searched national and regional archives for high-quality images, as well as approaching photographers to sponsor the centre with their historical photos. The result was a broad collection of images of previous Floriade editions.


The Floriade Preview Centre opened its doors to visitors in Summer 2020. The centre is free for all Almere citizens, and forms part of the grounds tours offered by the organization in the run-up to Floriade Expo 2022. After its use the centre will be completely dismantled and repurposed, both its building and contents. Until then it is flexible in use, and is also able to function as a (digital) meeting room and for welcoming B2B visitors.

Design Thinking Centers

The first Design Thinking Center opened its doors in a former Amsterdam chewing gum factory, in 2016. DST delivered its concept and design. In the three years that followed, over 15,000 visitors visited over 600 sessions there. A great success, prompting owner Nextview to open a second center in 2018, at the High Tech Campus in Eindhoven. DST provided them with concept, design and build. In 2020 the Design Thinking Center formula went international.

End-user is key

Just to refresh your memory, design thinking is a method in which an end-user of a product, service or process is key. No wonder that the Design Thinking Centers in Amsterdam and Eindhoven are human-centered. Visitors are asked to truly dive into their customer’s problem, in his or her latent desires. That’s what results in better products. Products that truly meet a need, and are wanted.

Stimulating environment

The Amsterdam Design Thinking Center is housed in a former chewing gum factory, within sailing distance from Amsterdam Centraal Station, where visitors are picked up with sustainable Plastic Whale boats. These are also made possible by Nextview. The Design Thinking Center in Eindhoven is located on the High Tech Campus. This is where Philips’ fundamental and applied research departments have been based for half a century. The campus was made accessible to other organizations fifteen years ago, from single-minded start-ups to powerful multinationals. Both locations share their central location, and their inspiring environment supporting and stimulating sessions.

Get going

The light and roomy former factory buildings of the Design Thinking Centers invite visitors to take an open approach to whatever problem is at hand. In a joint session they are introduced to it, and to the day’s program. The adaptable interior of the center then provides all facilities needed for a deep-dive in any subject. Moveable walls, an inspiring though somewhat unusual interior, very functional break-out spaces and a theme matching visitors’ approaches.


Its Design Thinking Centers help Nextview support their customers and prospects to the max, allow prospecting of true customer issues, develop new products and improve on internal processes. They generate new business for Nextview, and play a crucial role in building and maintaining sustainable customer relationships. With 200 tailor-made sessions and 5,000 selectively invited visitors a year each, Nextview is making optimal use of the centers’ potential.