Floriade Expo 2022

Floriade is the world-renowned horticultural exposition held every ten years in the Netherlands. Floriade Expo 2022 takes place in Almere. Its organization asked DST for the concept and design for its visitor centre, which we built in partnership with Hypsos.

Long tradition

Goal was to not just show visitors around in the making of Floraide Expo 2022, but also highlighting the decades-long tradition of Dutch world horticultural expo’s. In a way that both matched Floriade Expo 2022’s strategic and sustainability goals.

Work in progress

The concept DST developed for the visitor centre, was Work in Progress. A raw, flexible style that allows Floriade employees to update the centre themselves. And that incorporated local suppliers’ capabilities to work with repurposed materials and furniture.


Together with Floriade volunteers, DST searched national and regional archives for high-quality images, as well as approaching photographers to sponsor the centre with their historical photos. The result was a broad collection of images of previous Floriade editions.


The Floriade Preview Centre opened its doors to visitors in Summer 2020. The centre is free for all Almere citizens, and forms part of the grounds tours offered by the organization in the run-up to Floriade Expo 2022. After its use the centre will be completely dismantled and repurposed, both its building and contents. Until then it is flexible in use, and is also able to function as a (digital) meeting room and for welcoming B2B visitors.

Danger No Voltage!

The monumental centuries-old Fort Westoever in Den Helder housed a military emergency power plant dating back to the Cold War. Today the fortress has become a tourist destination, housing a brewery and restaurant. For Beleef het Avontuur DST developed the special escape rooms of Danger No Voltage!, in which the atmosphere of the Cold War takes centre stage.


Exciting storyline

DST developed the two rooms’ storylines, visitor flow and design. As a result, visitors find themselves participating in their own personal action movie. They become elite team members of the special marine task force Marine Unit Technical Support. The entire Dutch power grid has been blacked out by a cyber-attack. Only by starting up the ‘forgotten’ emergency power plant from the Cold War can the country be saved. Will your team complete this mission within the hour?



Expotise was responsible for building the interiors. They used techniques that are novel in the escape room scene. Exactly what, you will have to find out for yourself by visiting… For its concept and design DST used the expertise of two experienced escape room visitors to achieve a refreshing final design. For lighting a specialist was hired too, to create a maximum effect.



Visitors can play both escape rooms subsequently, or independently. Two-team visits are also possible, as both the Control Room and Engine Room have their own stories, atmospheres and solutions. This flexibility makes both individual and group visits possible. No matter how you play them, these are one-of-a-kind escape rooms you’re guaranteed not to find again anytime soon.



De Zaanse Schans cheese farm

De Zaanse Schans is a must-see for its two million plus national and international visitors. This is where visitors discover what makes the Netherlands so quintessentially Dutch. Cheese plays a prominent role in these stories. For Henri Willig’s cheese farm De Catharinahoeve DST concepted, designed and realised a high-capacity permanent exhibition on cheesemaking. A high-volume visitor flow and multi-linguistic approach were vital to this project. Next to this project, DST also developed a self-guided tour for Henri Willig’s cheese farm in Katwoude.

Pre-visit experience

To help visitors understand what cheese actually is, and how it’s made, we converted the monumental barn De Haal to a pre-visit experience. This is where visitors discover all about cheese in their own time, using film, imagery, text and exhibitry. Afterwards visitors enter a tasting room where they sample the taste of cheese, guided by cheese connoisseurs.

Selfguided tour

To better get Henri Willig Cheese’s stories across to visitors, we also developed a self-guided tour for its Katwoude cheese farm, on grassland, cows and cheese – of course. This enables visitors to discover how special Henri Willig’s connection to his animals and cheese is. DST developed its concept, and made a record-time design and build possible in time for the official opening.


With De Haal Henri Willig Cheese doubled the time tourists spend in his cheese farm. This translates to higher cheese sales and more brand publicity. By creating low-threshold social-media-moments, Henri Willig Cheese also enlarged its online presence in a very effective low-cost way. The self-guided tour in Katwoude provided an accessible visit to this working cheese farm with its special Jersey cows.