Stichting Erfgoed Den Helder

Stichting Erfgoed Den Helder is voortgekomen uit stichting Stelling Den Helder en Willemsoord BV. De erfgoedorganisatie beheert het militaire en maritieme erfgoed van Den Helder, en wil trekpleisters als forten en musea onder de aandacht van buitenlandse toeristen, recreanten en bezoekers brengen. DST experience agency heeft hiervoor een marketing/activatieplan opgesteld met een strategische richting, heldere en praktische adviezen en eerste ideeën om het erfgoed in Den Helder een aantrekkelijke bestemming te maken.   


1627 through my eyes

The 1627 Battle for Grolle was a turning point in the 80-Years War. Presently, the town of Groenlo uses it to profile itself as a tourist destination. The battle is reenacted every year – the biggest reenactment gathering in Europe, drawing tens of thousands of visitors. How do you go about making the Battle for Grolle even more attractive to visitors within the existing activities? And how do you accomplish that in both the digital and physical world? For the community of Oost Gelre, DST took care of the concept, design, illustrations and realization of hybrid experience route 1627 through my eyes – tales from the city.

Compelling stories

Life-size steel statues mark the landscape in and around Groenlo. There’s eight of them. You can visit all of them, or just one or two. Each statue has a QR-code that will take you to an app full of compelling stories on 1627. Stories that allow visitors to make choices for the fictive main characters of those stories, from peasant’s son to Italian mercenary.

Easy access

All those stories are based in a progressive web-app, a website behaving like an app. This lowers the threshold for users – an internet connection on a mobile device suffices. Curious what it looks like? You’ll find the app at (in Dutch only).

Produced locally

To make this special project happen, we partnered up with many local businesses. Steel specialist Eeftink Rensing cut and placed the eight steel statues. Niice Digital Marketing produced the app. Together with Achterhoek Toerisme we sought and found connections with other local tourism initiatives.


1627 through my eyes – tales from the city. is a welcome addition to the tourism in the Groenlo region. Its concept allows for future addition of other locations in Groenlo and the Achterhoek region, or even national and international destinations related to the 80-Years War. For visitors to Groenlo it is the only app to experience the Battle of Grolle on your personal mobile device. The first reactions after its launch are promising.

Floriade Expo 2022

Floriade is the world-renowned horticultural exposition held every ten years in the Netherlands. Floriade Expo 2022 takes place in Almere. Its organization asked DST for the concept and design for its visitor centre, which we built in partnership with Hypsos.

Long tradition

Goal was to not just show visitors around in the making of Floraide Expo 2022, but also highlighting the decades-long tradition of Dutch world horticultural expo’s. In a way that both matched Floriade Expo 2022’s strategic and sustainability goals.

Work in progress

The concept DST developed for the visitor centre, was Work in Progress. A raw, flexible style that allows Floriade employees to update the centre themselves. And that incorporated local suppliers’ capabilities to work with repurposed materials and furniture.


Together with Floriade volunteers, DST searched national and regional archives for high-quality images, as well as approaching photographers to sponsor the centre with their historical photos. The result was a broad collection of images of previous Floriade editions.


The Floriade Preview Centre opened its doors to visitors in Summer 2020. The centre is free for all Almere citizens, and forms part of the grounds tours offered by the organization in the run-up to Floriade Expo 2022. After its use the centre will be completely dismantled and repurposed, both its building and contents. Until then it is flexible in use, and is also able to function as a (digital) meeting room and for welcoming B2B visitors.