My experience comes from a varied background working as an interior architect, spatial designer, and environmental designer. I have been working on a revolutionary new project concept with DST since the Summer of 2017.
Where interior design, architecture, landscape, and urban design meet, is where I love to work. This I believe is where surprising and innovative concepts are born. Space is the common denominator binding these disciplines. In my view this is more than just a vessel, it is a mediator connecting emotional and physical experience.
My curiosity for design solutions is what attracts me to new challenges and partnerships in which spatial issues are transformed into stimulating, challenging and communicative designs. And yes, I always keep an eye out for feasibility, aesthetics, and sustainability.
Skills: concepting, designing, visualising
Favourite DST project: Heineken Experience
Worth a visit in the Netherlands: Landschapskunstwerkenroute Flevoland
Worth a visit abroad: Pearl Harbor Memorial, Hawaii
Heroes: Peter Zumthor, Neil Degrasse Tyson, Tadao Ando, Joey Diaz
Likes: designing, martial arts, travelling, cats
Dislikes: “It can’t be done”
Education: Interior Architecture, HKU – Utrecht
Roots: imported Amsterdam native
Came into this world: 1986
“The scariest moment is always just before you start” - Stephen King
Lars de Groot
Experience designer. Spatial designer. Martial arts specialist.