From initial idea to succesful opening

Success guaranteed, with our Creation Model

DST works from its Creation Model, resulting from over thirty years of experience. We apply this model to all strategy, concept, design and realization projects. Be it for brands, employees, young minds or leisure, our Creation Model lays the foundation from which we develop your initial idea to a successful opening and operation.

The Strategy & Vision Development phase lays a strong base for a successful project. In this phase we explore and define concept content together with you. We set the basic framework for design, realization and operation. And check how this fits your long-term strategic goals.

The Ideation & Concretization Phase bridges a project’s strategy and the creative or spatial development of that strategy. We translate the strategic Why and What to a concrete and tangible How. In a joint session we explore several options and ideas, leading to one concrete design direction.

Design & Visualization is where our designers translate a concept’s vision to physical and digital environments. We develop a design that fuels the imagination, stimulates users and provides meaningful memories. A design, in short, in which there’s plenty to experience.

During the Build & Production phase a design is brought to life, step by step. Realizing both small and large-scale projects requires specialist know-how. We have years of experience in realizing complex large concepts in brand experience, young minds, employee experience and leisure.

The Securing & Implementation phase is all about keeping a project relevant and successful. Keywords here are consistency, recognition and uniformity. Whether it is brand experience, a succesful operational result, effective communications or a lasting change in attitude.