Kate Moss or a Rubens woman. Who is the fairest of these two? To answer that question, we will first have to answer another question: what era are we talking about? ‘You are so beautiful!’ is a roadshow about the history of beauty ideals. Accessible to all, because the travelling show could be seen in shopping malls throughout the Netherlands.
Are you going for a Louis Vuitton handbag or a Bruges lace collar?
Increasing historical awareness
Beauty ideals are timeless, but they are changing all the time. Are you going for a Louis Vuitton handbag or a Bruges lace collar? Do we want a tan or rather enhance our pale skin with white cosmetics? Anno, the former promotion agency for Dutch history, aimed to raise the historic awareness in the Netherlands. Under the title ‘You are so beautiful!’, DST developed a roadshow about the ideals of beauty throughout the centuries.
In a number of pavilions, interactive games, animations, images, sounds and artefacts give an impression of the miraculous appearances that people once thought to be important. The roadshow visited shopping malls throughout the Netherlands.