De Fietser

Experience cycling

Bicycle manufacturer Accell Nederland saw their online bike sales rise sharply in recent years. But you cannot test-ride a bicycle online. Also in terms of service and warranty, the company saw some opportunities the Internet is unable to provide. All the more reason to think about a live cycling experience.

De Fietser is fun for the whole family

Largest in Western Europe

Commissioned by Accell Nederland, DST developed and realised De Fietser. An experience centre where clients experience, do, try and learn everything about cycling. Location: the beautifully restored former ENKA factory in Ede. Stretching out over 8,500 square metres, De Fietser is Western Europe’s largest cycling experience.

Day out

De Fietser has brand pavilions of Batavus, Koga, Sparta, Van Nicholas, Loekie, Ghost, and many other brands, presented in the style that suits their own brand and clients. In addition, they have a 554 meter indoor test track where you can comfortably try out any bike, even when it is raining or a gale is blowing outside. A private compact museum is also available, where you discover why the Netherlands is such a special bicycle country, and why the Dutch themselves think that cycling is the most natural thing in the world. De Fietser also hosts a huge selection of bicycles at very competitive prices, delivered through a dealer in your area, of course. In short: a fun day out for the whole family.