DOOR, World Horti Center

Recruitment of qualified staff is an ongoing concern for horticultural companies in the Westland region. Together with our colleagues from Beewan DST developed a fitting strategy and concept for a permanent exposition for the DOOR cooperative, in the World Horti Center in Naaldwijk.

Strategic kick-off

Door is one of the largest cooperatives of growers in the Westland. We started the project with a joint strategic kick-off for all stakeholders, from the board, marketing communications, and HR to business development departments. This resulted in a choice for a long-term recruitment exposition for young people in the World Horti Center.

Young minds experience

The interactive exposition fulfills a need. Students and young professionals are often not informed of their opportunities in the horticultural sector. Either that, or they have a very limited scope of them. DST provided the expo’s content and game development and cross-checked these with their resident young minds panel.

Result

The result is a highly interactive and very accessible Q&A game that matches competences and players. Each match leads to an interview with somebody earning a living with that competence. In this way young visitors discover their strong points in a playful manner, and learn how to use these to their advantage in the horticultural sector. For the 45 cooperative growers the permanent exposition is an important way to profile their businesses to a young audience. The World Horti Center is the perfect place, being one of the leading international horticultural institutions. An animated place where education, research and business meet.