Floriade is the world-renowned horticultural exposition held every ten years in the Netherlands. Floriade Expo 2022 takes place in Almere. Its organization asked DST for the concept and design for its visitor centre, which we built in partnership with Hypsos.
Goal was to not just show visitors around in the making of Floraide Expo 2022, but also highlighting the decades-long tradition of Dutch world horticultural expo’s. In a way that both matched Floriade Expo 2022’s strategic and sustainability goals.
Work in progress
The concept DST developed for the visitor centre, was Work in Progress. A raw, flexible style that allows Floriade employees to update the centre themselves. And that incorporated local suppliers’ capabilities to work with repurposed materials and furniture.
Together with Floriade volunteers, DST searched national and regional archives for high-quality images, as well as approaching photographers to sponsor the centre with their historical photos. The result was a broad collection of images of previous Floriade editions.
The Floriade Preview Centre opened its doors to visitors in Summer 2020. The centre is free for all Almere citizens, and forms part of the grounds tours offered by the organization in the run-up to Floriade Expo 2022. After its use the centre will be completely dismantled and repurposed, both its building and contents. Until then it is flexible in use, and is also able to function as a (digital) meeting room and for welcoming B2B visitors.