Will we see the end of the current Aids pandemic in our time? And what does it take to get there? The Pop-Up Aids Expo unlocks impressive personal stories of patients from both the Netherlands and around the world. Food for thought and introspection. Together with partner Beewan, DST provided the concept, design and realization of the Pop-Up Aids Expo, for the Dutch Aids Fund.
Summer 2018 saw the expo travel the Netherlands to increase awareness on hiv and aids among young people, aged 16-30 years. As a kick-off, king Willem-Alexander and queen Máxima officially opened the Pop-Up Aids Expo during the May 2018 Amsterdam Red Ribbon Concert. The event was extensively covered by national news media.
Its fresh no-fuzz contemporary approach to aids received praise from visitors across the Netherlands. The expo also generated broad social media free publicity because of its easily shared photo opportunity for visitors, using a Magic Mirror. Over 26,000 people visited the expo over the Summer.