Royal Auping

Captivating stories

Auping has a colourful company history (est. 1887!) and recently developed an innovative production process with many intelligent solutions. Fascinating stories that deserve their own stage. Because, as Auping CEO Aart Roos says, ‘Storytelling creates an emotional connection with your brand’. Such stories are best told at the location where they happen daily: at the company headquarters.

Auping has fundamentally renewed its production process. Key words: sustainability and LEAN.

Heritage room

DST brought those stories to life in the new Auping headquarters and in their factory across the road. At the office we developed a heritage room, where visitors can learn about Auping’s colourful past in an interactive and accessible manner. With historical furniture, advertising, old photographs, stories about the advent of design and sustainability. Visitors will discover the roots of Auping and how the business has developed into the high-tech company it is today.

Visualising innovation

For visitors, this must be made visible, tangible and understandable in the production hall. Aart Roos: ‘Here you will really feel the connection with the changes we have gone through as a company’. In the production hall, DST developed a new reception area for guided tours, where visitors learn about the way Auping set up and innovated its production process. Using video clips, tangible materials, cross-sections and thematic exhibits, visitors are prepared for a tour of the production hall. For those tours, DST also developed a series of interactive panels for a better understanding of the process. Guided tours at Auping are currently only available for groups and by prior arrangement.