It was hard to miss the opening of VodafoneZiggo’s new headquarters in Hoog Catharijne, Utrecht. The place-to-be for a company whose place is in the middle of society. Fun and progress in every connection is VodafoneZiggo’s purpose. Their experience centre is the place to help bring that purpose to life, for a multitude of stakeholders, partners, employees and visitors. Which is exactly why VodafoneZiggo put theirs on the first floor of their new offices. Sandenburg Concept Creation and DST were responsible for its concept, design and content.
Experience the Gigabit Society
The VodafoneZiggo Experience Centre is where you’ll experience the impact of our future technological landscape. Or, the Gigabit Society, as VodafoneZiggo calls it. You’ll discover how this affects society, the way we do business, our careers, our work and our lives. You’ll also subtly experience the goals, strategy and values of VodafoneZiggo as an accelerator of technological progress.
The centre has specific programs for diverse target audiences. For B2B-customers there’s a session detailing what the Gigabit Future means for them. VodafoneZiggo employees are taken through its values in an interactive reboarding program. School visitors are made aware of digital technology, digital skills and future professions in the Digital Life program. Co-creation is key for all programs. VodafoneZiggo rarely sends messages. It receives a lot of them, and puts visitors to work in a playful manner.
Let’s have a look around in the centre. Warmup is the area where you’ll start your visit. This is where you’ll get to know VodafoneZiggo’s purpose, values and culture. After that it’s off to the Connection Theatre. A brief show in which you’ll experience the Gigabit Future in a multimedia whirlwind of film, projection mapping, mock-ups, laser technology and music. You and your co-visitors are then put to work in the two Future Mapping rooms. Interactive sessions take you through alternating playful work sessions. These form the heart of any visitor program. Visitors are challenged to form their opinions and shape their visions of the future. When it’s all done, you’ll meet up in the Teamup Area, which also doubles as an auditorium and a starting point for large groups.
All VodafoneZiggo employees followed the reboarding program shortly after the opening of the new main office. For new employees a visit to the experience centre is part of their onboarding program. Next to that VodafoneZiggo receives groups of business relations on a daily basis to explain more on the future possibilities of the 5G-network. That translates into lasting business relationships, business expansion from existing relationships and a higher sales conversion rate from prospects.